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BMW’s Ultimate Driving Experience event draws hordes of car enthusiasts and offers them a rare opportunity to interact with and even drive over 80 luxury vehicles. Given the automaker’s recent partnership with audio manufacturer Harman Kardon, a co-branded experience would be ideal, but not easily done.

Using an inflatable projection dome as a weatherproof theater, Leviathan & Waveplant created an immersive content installation featuring stunning 360° projected dome content and 7.1 surround sound. BMW and Harman Kardon were both integrated equally and seamlessly into the concept, which served to excite, inspire and educate visiting consumers.

Designed to tour throughout the year, this experience hits 8 cities over 74 days, reaching thousands of attendees nationwide.



Creative Director: Bradon Webb
Producer: Ellen Schopler
Associate Producer: Kelsey Barrentine
3D Animation, Lighting, and Render: Andrew Butterworth, Nate Davies
3D Animation, Render, and Composite: Anthony Malagutti
3D Modeling, Animation, Lighting and Render: Zach LaPlante
2D Design & Animation, 3D Animation: David Brodeur
Lead Compositor: Chris Beers
Composite: Joe Lawrence
2D Animation: Anthony Morelle
Editor: Mike LaHood
Storyboard Artists: Mike Coon, Michael Tello
Executive Creative Director: Jason White
Chief Scientist: Matt Daly
Executive Producer: Chad Hutson
Music & Sound Design: Waveplant / Joel Corelitz (waveplantstudios.com)
Produced by Leviathan (lvthn.com)


2024 / Chicago, IL


joel [at] joelcorelitz [dot] comstudio: 312-436-2161
Joel Corelitz

believes technology has a soul and music & sound design are part of the same thing. He creates emotional, design driven scores by fusing music and sound design into a unified audio experience centered around texture and mood.

He also runs Waveplant, an audio consulting agency focused on immersive audio and sonic branding. More ︎︎︎