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A full CG spot produced by WOODBLOCK for car parts developer KSPG. Director Regina Welker came up with the clever idea to visualize the goal of reducing friction and fuel consumption.



Client – KSPG AG
Head of Marketing – Peter Hartung

Agency – Leonhardt & Kern
Creative Director – Robert Mils
Account Manager – Yasemin Sucuoglu

Production Company / Animation Studio – Woodblock
Direction – Regina Welker
Artists – Regina Welker, Heiko Schneck, Matthias Bäuerle, Georg Schneider

Music & Sounddesign – Joel Corelitz / waveplant


2024 / Chicago, IL


joel [at] joelcorelitz [dot] comstudio: 312-436-2161
Joel Corelitz

believes technology has a soul and music & sound design are part of the same thing. He creates emotional, design driven scores by fusing music and sound design into a unified audio experience centered around texture and mood.

He also runs Waveplant, an audio consulting agency focused on immersive audio and sonic branding. More ︎︎︎